- Industry overviews: analysis of market size, growth rates, tailwinds, headwinds, and key players in the value chain to support an investment decision or a potential new market opportunity
- Competitive landscapes: mapping and segmenting competitors to understand differentiation and identify greenfield opportunities
- Company deep-dives: digging into one specific company, public or private
- Primary research interviews: calls with industry experts to understand market trends; customer channel checks with c-suite decision-makers
- Opportunity sourcing: identification of potential targets in specific verticals for private equity transactions or corporate M&A
- Engage in qualitative research to answer questions that will drive the client’s strategic direction